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Friends and Business Don’t Mix on Facebook

Posted on July 4th, 2011

Social Media Marketing for Business


Facebook Profile or Page for Your Business? Now THAT is the Question!

Have you started marketing your business on Facebook and suddenly realised that you don’t want to accept “friend” requests from people that are really clients (or potential clients)?

Are you looking for a way to separate your personal life and business on Facebook?

Did you know it’s actually against Facebook’s rules (Rights and Responsibilities) to promote your business on a Facebook profile? And if you do you could have your account suspended?

No, I am not saying don’t promote your business on Facebook.

What I am saying is:


DO NOT PROMOTE YOUR BUSINESS ON A FACEBOOK PROFILE!

If you want to harness the power of the World’s largest online community to grow your business, you need to set up a Business or Brand “Page”.

What’s the difference between a ‘personal profile’ and ‘business page’ on Facebook? And why does this matter for your business?
I explain all in the video below:



Social Media Marketing for Business

Top Reasons AGAINST using a Facebook Profile to Promote Your Business:

  • It is a violation of Facebook’s Statement of Rights and Responsibilities to maintain a profile for anything other than an individual person
  • Potential clients need to request to be a “Friend” and wait for you to accept
  • Profiles are limited to 5000 friends maximum
  • Profiles are not ‘visible’ to search engines (due to privacy constraints)
  • Limited applications and personalisation possible



Top Reasons FOR using a Facebook PAGE to Promote Your Business:

  • It’s within Facebook Rights and Responsibilities and Terms of Use
  • Potential clients chose whether or not to “Like” your page (lower barrier to action)
  • Unlimited number of people can ‘like’ your page
  • Can create multiple pages for different businesses/branches/promotions etc
  • Large number of apps available and extensive personalisation of page possible
  • Pages are visible to the search engines and can enhance SEO
  • Greater opportunity to engage your audience and interact
  • Community of likers want to hear about your business as they have opted to like your page
  • Opportunity to integrate page with other web properties and market/advertise these through Facebook ads
  • Creates a professional image of your business

And I could go on……..

If you haven’t got the message yet then this information from a section on Facebooks official policy (on difference between profile and pages) sums it up perfectly:

Facebook profiles are meant to represent a single individual. Organizations of any type are not permitted to maintain an account under the name of their organization. We have created Facebook Pages to allow organizations to have a presence on Facebook. These Pages are distinct presences, separate from user profiles, and optimized for an organization’s needs to communicate, distribute information/content, engage their fans, and capture new audiences virally through their fan’s recommendations to their friends. Facebook Pages are designed to be a media rich, valuable presence for any artist, business or brand.

What is a Facebook Page?

Pages are for organizations, businesses, celebrities, and bands to broadcast great information in an official, public manner to people who choose to connect with them. Similar to profiles, Pages can be enhanced with applications that help the entity communicate and engage with their audiences, and capture new audiences virally through friend recommendations, News Feed stories, Facebook events, and beyond.

You can create and manage a Facebook Page for your organization from your personal account. Click here to begin.

Please note that only the official representative of an organization, business, celebrity, or band is permitted to create a Page.

If you create a profile for your business, your account may be disabled for violating our Terms of Use.
Per our Statement of Rights and Responsibilities, Facebook profiles must represent an individual. Users aren’t permitted to maintain an account under the name of their organization, or use personal accounts to advertise or promote themselves professionally.


If you have questions about how to best leverage your Facebook Page, please check out our Insider’s Guide or FAQ.
Facebook’s policy in terms of how business can use their pages:
All personal site features, such as friending and messaging, are also for personal use only and may not be used for professional promotion. If you add a user as a friend, for example, this person will be invited to be a friend of your profile and not your Page. Using personal site features for professional promotion, or creating unauthorized Pages, may result in your account being warned or disabled.

So bottom line is, when it comes to marketing on Facebook friends and business don’t mix. Give your client’s the mechanism to connect with your business through a Facebook Page and stop using your Personal Profile.

If you have made a mistake and set up a profile for your business then you need to move this across to a Facebook Page immediately!


If you want to learn how to maximise social media marketing to grow your business, and set up your Business Social Media Profiles professionally, then our SocialMediaShortCut trainings are for you. Check out our events page here to find out when Zoe and the team will be in a city near you, or stop by our Facebook PAGE (of course) at:

http://www.facebook.com/SocialMediaShortCut

Have you got a facebook page for your business? If so share it below and make sure to share this article with your business contacts – it’s important.



Have an Awesome Day – Zoe