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Where Has Zoe Gone?

July 10th, 2016

My posting on Social Media ShortCut has been few and far between in recent months and I think it’s time for an explanation. All is not only good, but absolutely awesome!
At the beginning of this year Mark and I traveled to the USA to work on our growing Amazon business. It was on returning from this trip that the reality of my future direction really took hold. I love training businesses to maximise social media, and I love the team of incredible clients (and friends) that I have grown through these trainings, but I’m ready for a new direction. Why? Where? What?
In a nutshell, Mark and I have been developing an online retail business selling a range of products (toys, clothing, shoes etc) through Amazon’s FBA (Fulfillment By Amazon) program. I have been building this business alongside my social media training one but we have chosen to focus exclusively on building our Amazon business.
This has allowed us to ‘retire’ Mark from his regular day job (as of the 1st of July) and we are embarking on a ‘Global Gypsy’ lifestyle. Traveling the World, working our business from our laptop, whenever, wherever and however we chose.
I write this from the gorgeous surroundings of the Southern NSW Coast, listening to the surf roll in. Mark and I head to the USA for August, then we’re off to Italy and France for September for family Birthdays and associated celebrations.
I think you can see why I have decided to completely close down the Social Media ShortCut brand. We have leveraged social media and internet marketing to build exactly the lifestyle business that we have always aimed for. While we are physically fit enough to enjoy it, we are off to do so.
So, while you will see SMSC website and social media accounts closed down, we are not disappearing alltogether. You will still be able to keep up with our travels via our website and social media sites. I encourage you (if you want to stay in touch) to like our page at and my personal twitter and instagram sites will continue to share my personal photos (and views of the world) along with business trainings I find valuable.
Thank you all for your support and friendship. I look forward to spending time with many of you as we travel the World and perhaps a glass of red wine – or two!
Cheers – Zoe (and Mark)

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Facebook Image Dimensions for 2015 – The Ultimate Facebook Size Guide

May 14th, 2015


I’m often asked about the optimum size of images for Facebook marketing:

  • What size should the cover photo be on my Facebook Page?
  • How big should a photo be to show up properly in the newsfeed?
  • What about Facebook ads on mobile devices?
  • How big should our profile photo be on Facebook?
  • And so on……

I have always referred people to the awesome guide that Jon Loomer created on ‘All Facebook Image Dimensions’.


Like most things on Facebook, the image sizes are constantly evolving (yep that’s ‘changing’), so I’m excited to share that Jon has just updated his Facebook images size guide – and here it is:

“MASTER GUIDE: All Facebook Image Dimensions and Ad Specs [2015]“



Master Guide: All Facebook Image Dimensions and Ad Specs [2015]
Courtesy of:

Please do pin, tweet, post and share this with anyone marketing on Facebook. Getting your image sizes right is crucial to maximising your marketing results.

Love your feedback on this guide as well.

Oh, and if you haven’t already, check out Jon’s Facebook Page:
…. and let him know how awesome his guide is.

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Facebook Post Attribution – The New Way to Post as Your Business on Facebook

September 5th, 2014


Facebook Posting Attribution is a big deal!  Especially if you manage multiple business pages on Facebook.



Well, up until now, if you wanted to post “as your business” on Facebook, you either had to post on that page or choose to “Use Facebook AS” your business.  This seems simple enough, but when you manage multiple pages and want to post or Like, Comment or Share from one of those business pages to another things got messy – and CONFUSING.


“What Business am I now? Which Page is this posting to? Am I in my personal account?” Arghhhhh – it’s all too hard.


Even if you only run one business page, it’s confusing as to whether you as posting as yourself or ‘the business’.  I often hear clients say they meant something to be posted from their business but instead it posted as themselves.  Or they have something wonderful in their personal newsfeed that they want to share on their business page ‘as their business’.  Arghhhhh – it’s all too hard.


Well it WAS.




Now you choose where to post TO and which account FROM on each individual post, like, comment or share. It just takes the flick of a switch.  Let me show you…..





Flick the switch, choose whether you want to post as yourself, or choose one of the pages you manage to post.


*Note you will need to be a manager (have admin access) of a page for the page to be presented to you as an option to post as.


And…. it gets better…..


Now you can share posts and choose which page to post the share onto and which page is doing the sharing.  Again, easier if I show you….





In this example (above) I have shared a post “TO” The Creative Collective’s Page but am posting it “FROM” Social Media ShortCut.


Here’s how it looks on The Creative Collective’s page on Facebook:





This has gone onto The Creative Collective’s Page as a ‘post by others’ – as I posted AS Social Media ShortCut.  But, as I’m manager on both pages, I can now choose to Like, Comment or Share this post AS The Creative Collective.


If you are managing multiple pages that target complimentary user groups on Facebook, then the idea lightbulbs should be going off ;)


For those of you joining us at the Social Media Professionals Ultimate training, then we are going to be delving into how exactly to use this new feature and how it can increase both your page likes and engagement in a flash!


Love to hear your thoughts – Are you using Post Attribution? And, if so, do you ‘Like’????



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Social Media Professionals Training #SMPros14 Just Got More Awesome

September 1st, 2014

I messed up!




Well, you see, the Social Media Professionals Ultimate training has always been a 2 day bootcamp event limited to a very low numbers of attendees.  The first year we had a maximum of 12 people and then we increased this gradually (over 3 years) to an absolute maximum of 20 people.


This year is no exception with seats limited to the first 20 people to book. BUT, and here’s where I messed up, this year we have added a third day to the event, with a full day Social Media Masterclass. AND, because we made 1 Day Masterclass only tickets available for Social Media Professionals and #SMPros Alumni, there are some of the (maximum) 20 attendees that have booked for the Masterclass only.


SO….. Why is this so AWESOME for you?


What this means is that the Social Media Masterclass on Friday will have a maximum of 20 people attending, BUT, the 2 Day Social Media Professionals Bootcamp training (on Wednesday and Thursday) is going to have even fewer seats available.


We ‘could’ just open up the gates to Friday’s training and allow more people in, but we are not going to.


WHY? Because we said we wouldn’t. The event booking page, with full description of the training here, states that the event is,


So 20 Participants it is – MAX in the Friday Masterclass.


But the bootcamp training is going to end up having 10-15 participants. Which means, it just became even more awesome (if that is even possible) because it will be a smaller group.


To maximise the return on this event, we ‘could’ stop selling Masterclass Only tickets.


BUT, I’m not going to.


WHY? Because, I don’t want to stop motivated Alumni from returning for what will be an incredibly valuable (and fun) day.


SO…… (How many BUTs, SOs, and WHYs are there in this update!)




With ONLY 5 TICKETS LEFT…… The Social Media Professionals 2014 Ultimate Training and MasterClass will be a sell out!


BUT (oh there it is again!)…. The Social Media Professionals Bootcamp just got even MORE AWESOME.


I messed up. I know and I’m sorry :(


BUT….. for those attending the bootcamp, please forgive me. I just made it more awesome for you :)


See you on the 10th, 11th and 12th of September (yep next week!).


Ciao for now – Zoe


P.S. As I write this there are seriously ONLY 5 SPOTS LEFT!  So if you want to join us for the Social Media Professionals 2014 training, time to get off you “BUT-ts” (hehehe I couldn’t resist one more)  and BOOK!


P.P.S. Attendees of the Social Media Professionals event are warned in advance that Zoe will use the word “AWESOME” excessively during the training. By purchasing a ticket, attendees acknowledge this fact and waive any right of complaint in this regard.  Furthermore, any transference of the term ‘AWESOME’ into the speech of particpants while attending the training, and/or subsequently when referring to said training, is the attendees own responsibility!


See you next week!



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Social Media for Professionals Bootcamp and Masterclass Brisbane 10-12 September 2014

July 12th, 2014

Social Media For Professionals Training Brisbane With Zoe Wyatt

I am pleased to announce that we are bringing the Social Media For Professionals Training back to Brisbane again, on 10-12 September 2014!


This Social Media training is for you if:

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Facebook Sizes Cheat Sheet Ultimate Guide to Facebook Page Posts and Ads Sizing

February 17th, 2014

I’m often asked for the best size for images on Facebook Pages – this includes optimum sizing for the Facebook page cover photos, app images through to photos in posts and advertising images.

I refer people to my “Facebook for Business” Pinterest board but, my latest pin to this board, deserves special inclusion here on the blog (see below).

It’s the “All Facebook Image Dimensions” graphic by Jon Loomer. If you are using Facebook for business marketing, then bookmark this page – it’s a keeper.

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Introducing Our NEW Social Media ShortCuts Video Series

January 20th, 2014


Introducing Our NEW Social Media ShortCut Video Series

I am so excited to announce the launch of my NEW Social Media ShortCuts video series!
In the Social Media ShortCuts video series, I will be giving you quick snippets of information in less than 30 seconds, with tips and tools to help you maximise Social Media Marketing for your business.

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Social Media Strategy For Business (Webinar Training)

September 28th, 2013

You’ve heard the buzz about social media including Twitter, Facebook, LinkedIn, Pinterest and YouTube, but do you wonder if there is a true benefit for your business in marketing on these sites?


Before you dive into using social media for your business, understand that there is a right and wrong way to “do social media.” Going beyond the ‘likes’ and hype, I show you (in this webinar) how to define your social media objectives, identify which social networks to be using, the do’s and don’ts of the Big 4 social media sites, recognize the importance of a social media policy and strategy, what to post on the social media sites and how often.

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Facebook For Business Workshops in Las Vegas, Chicago and Phoenix

September 10th, 2013


I’m coming to the U.S.A.!


I’m excited to announce that on top of the incredibly successful social media trainings I’ve been running all over Australia, I’m now launching our trainings into the United States of America!

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Social Media For Professionals Training in Brisbane 19-20 September 2013

August 28th, 2013


I am pleased to announce that we are bringing the Social Media For Professionals Training back to Brisbane again, on 19-20 September 2013!


This Social Media training is for you if:

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